DISCOURSE OF DIVISION: ANALYZING DONALD TRUMP’S POLITICAL SPEECHES THROUGH THE LENS OF CRITICAL DISCOURSE ANALYSIS

Abstract

This study delves into the political speeches of former U.S. President Donald Trump, employing the framework of Critical Discourse Analysis (CDA) to examine the rhetorical strategies and discursive mechanisms that shape his political discourse. CDA, grounded in the theories of linguists such as Norman Fairclough and Teun A. van Dijk, seeks to understand the relationship between language, power, and ideology. The research focuses on Trump’s use of language to construct divisions within the American political landscape, particularly through the polarizing rhetoric employed in his speeches. By analyzing key speeches during his presidential campaign and tenure, this study identifies recurring themes such as “us vs. them,” nationalistic fervor, and the portrayal of political opponents and minority groups as threats to American values. The paper further explores how these discursive practices not only reflect but also reinforce social and political inequalities, contributing to the fracturing of the American public sphere. Through the lens of CDA, it becomes evident that Trump’s language strategically appeals to emotions, fosters in-group solidarity, and vilifies the out-group, mobilizing support among his base while simultaneously deepening societal divisions. The study also examines the role of media in amplifying Trump’s divisive language and how this interaction shapes public perceptions and discourse. The findings suggest that Trump’s political rhetoric serves as a tool for constructing and maintaining power structures, while also influencing the ideological polarization within the broader socio-political context.

Keywords: Critical Discourse Analysis, Political Rhetoric, Donald Trump, Divisive Language, Ideology, Power, Polarization, Nationalism, Media Influence.